Tuesday, December 2, 2008

Introducing (RED)WIRE

Yesterday (12/1) was World AIDS Day and Bono created RED(WIRE) - a new website that will feature exclusives from Coldplay, the Killers, the Dixie Chicks, John Legend, R.E.M. and Bob Dylan, among others. All the money made goes toward helping people with HIV in Africa. It launched yesterday, and here it is.

Billboard said:

For $5, users will receive a new issue of RED(WIRE) every Wednesday, featuring an exclusive song from a major artist, a song from an artist (RED) aims to showcase, a multimedia piece that could encompass video or photography and a look at how proceeds are directly benefiting Africans in need. The materials will be downloaded to a custom player and automatically loaded into iTunes ... Users can send two free issues to friends, and will be rewarded if they join RED(WIRE).

Do it.

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